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Exploring The Email Newsletter Hype! #1 Let’s Talk About Revue

Marcy Pedersen, MBA
5 min readFeb 13, 2021

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Photo by Maxim Ilyahov on Unsplash

Increasing Opportunity For Writers To Get Paid

Twitter buys Revue and the world of online influencers and bloggers go in an uproar. In the mean time I just spent the past four hours at work trying to figure out what the big deal is and trying not to panic over missing the next big thing. I recently got Substack set up and am still in the process of understanding how to use it when the news hit. I throw myself into despair as I barely got caught up to the last news byte before another one comes along.

In Laymen Terms What Is An Email Newsletter

It is an online platform whereby users can create what in essence is like a blog post or letter and send it out to subscribers. Platforms offer users the opportunity to send free emails or sell monthly subscriptions. The company takes a percentage of the money that users earn as a fee for their use of the platform. Each platform offers different variations on the theme, but the essence is the same. Write, send it out for free to build an audience, or make some money by selling subscriptions.

Newsletters are all the rage and offer writers an avenue for monetization. They are also a marketing tool that can be used to create and use existing email lists. Writers are…

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Marcy Pedersen, MBA
Marcy Pedersen, MBA

Written by Marcy Pedersen, MBA

Writer, process improvement guru, analyst, life-long learner, and obsessed about improving life and work processes. Connect at marcypedersen@icloud.com

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